As fall approaches, many Mary Kay® Directors are setting new goals and helping their consultants build momentum for the final months of the year.
September is the ideal time to refresh your communication strategy, and one of the best ways to do that is through a strong Mary Kay newsletter.
Newsletters are more than just updates — they are a proven way to keep your team connected, motivated, and focused on success. By rethinking your approach now, you can set the tone for a productive and exciting season ahead.
Keep Recognition Front and Center
Recognition remains one of the most powerful motivators for consultants. In your Mary Kay director newsletter, be sure to highlight monthly achievements, top sales, and team milestones. Adding consultant photos makes recognition even more exciting, helping your team feel valued and celebrated.
Whether it’s welcoming new consultants, celebrating promotions, or spotlighting consistency, your newsletter can provide that extra boost of encouragement your team needs to push toward their goals.
Share Seasonal Training & Inspiration
September is also a great time to include business-building tips that match the season. For example:
- Back-to-school schedules often give consultants more structured routines — offer ideas for maximizing that time.
- Share scripts for reaching out to customers about fall product launches or holiday pre-orders.
- Provide encouragement on setting clear, realistic goals for the rest of the year.
When your Mary Kay consultant newsletter combines recognition with actionable tips and a dose of inspiration, it becomes a resource your team truly looks forward to receiving.
Keep Your Communication Consistent
One of the biggest challenges Directors face is staying consistent with newsletters month after month. Life gets busy, and sometimes the task of writing, designing, printing, and mailing a professional newsletter slips down the priority list.
That’s where DirectorDouble.com can help. Our all-inclusive packages ensure your newsletter is always polished, professional, and Mary Kay®-themed — created with your unit name and photos in mind. You’ll never have to worry about falling behind, and your team will know they can count on your updates each month.
Free Up Your Time with Director Double
Your role as a Sales Director is to lead, inspire, and develop people — not get bogged down in administrative tasks. That’s why so many Mary Kay® Directors trust Director Double to handle their newsletter creation and mailing.
Our services include:
- Professionally designed newsletters
- Printing and mailing support
- Consultant recognition and status notifications
- Postcards for special occasions
By delegating these tasks, you free up valuable hours each month — giving you more time to focus on building relationships and growing your unit.
Final Thoughts
As September unfolds, set yourself up for success by investing in a communication strategy that works. A consistent, exciting newsletter keeps your team connected and motivated while saving you time.
With Director Double by your side, you’ll be ready to finish the year strong.
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NOTE: DirectorDouble.com is not associated with Mary Kay® or MaryKay.com. We provide third-party services for Mary Kay® Directors.
